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2024
goGlocal is a brand dedicated to solving global trade challenges for businesses and individuals entering e-commerce, offering tech products and services that empower young businesses to tap into global markets. The identity system features explanatory illustrations and stylistic typography, breaking down complex trade processes and terminologies in the simplest way possible. This bold visual language helps the brand communicate with clarity and confidence, ensuring it stands out in a competitive market.
The identity system aims to remove the brand from the stuffy world of B2B branding and craft a lively and memorable visual identity. A vibrant but controlled colour palette leads the identity with support from a strong typographic palette of Nuform Sans and Graphik (with alternate 'a' enabled). The goGlocal logotype is based on NuForm's Ozik with slight modifications. The illustration style references the iconic ligne-claire style with surreal and playful tones, giving the brand's complex inner-workings an accessible public voice.
