i
goGlocal
Improved product feature structure,
higher discoverability and reduced drop-offs
[UX Design]
[Visual Design System]
[Motion Graphics]
Context
goGlocal is an Indian startup that helps small and medium-sized enterprises expand globally with its tech-driven solutions. The platform bundle services such as product listing, compliance, logistics, and global payments.
TG
maybe add a graphic or text on TG
Issue
Understanding the users and finding gaps in understanding the business offerings
FINDING THE GAPS:
The product structure mirrors internal product silos rather than the user’s tasks which leads to confusion. Presence of the same or related features across multiple products makes it difficult for users to understand where they are in their journey.
FINDING THE GAPS:
More on finding the gaps, how did I arrive at solution
Redefined Goal
RE STRUCTURE THE features
Re-designed Structure
The new structure shows the complete global expansion journey and the required goGlocal products to complete each step cutting down confusion.
USER FLOW:
Defining the user flows for key actions on the site to help users navigate in a predictable and intuitive manner, reducing cognitive load, especially for first-time sellers. The new user flows show a lower chance of drop-offs and generate more informed sales leads.
INFORMATION ARCHITECTURE (IA)
Linking entry points: The site had three primary entry paths through the homepage, via product promotions and program promotions. We designed a connected flow that ensures no matter where users start, they are guided towards GoGlocal’s core offerings.
Information Delivery: Presenting different sections with distinct information structures helps users understand the individual components such as programmes, marketplace partners and platform features more clearly.
Summary of UX revamp
The new structure shows the complete global expansion journey and the required goGlocal products to complete each step cutting down confusion.
UI DESIGN SYSTEM:
GoGlocal aims to inspire businesses of all sizes in India to expand globally, from local sellers to large D2C enterprises. To reflect this ambition, we moved away from the commonly used style in the industry and adopted the iconic Ligne-claire style. Specialist terminology can intimidate new sellers, and illustrations help explain features more clearly than images alone.
goGlocal is a fast growing startup with evolving services. A flexible, modular UI system with stackable components and an extensive component system enabled teams to adapt quickly while maintaining visual consistency.
UI KIT AND HANDOFF:
The color palette differentiates the brand from the competitors. Colours were paired by calibrating lightness and saturation to maintain clear contrast. High contrast pairs are used for text and primary CTAs, while moderate contrasts support secondary highlights, illustrations and interaction states. The result is distinctive and accessible.
The typographic palette with Nuform Sans and Graphik gives the brand a fresh voice and supports its accessible, tech-friendly stance. Nuform Sans is used selectively as a display font, while Graphik, with its high legibility, is applied across text-heavy UI elements.
An extensive kit was delivered with component families, a comprehensive icon library, card patterns, input and tag systems, and content blocks that are text led, illustration led or media led. This enables the team to maintain consistency while adapting the UI system to evolving business offerings.
IMPACT:
Shorter path to product fit before sign-ups and demos: The new structure explains product features with reduced cognitive load and less guesswork. Users approach signups and demos with more confidence and fewer detours.
Increase in website form enquiries and 100+ sellers within six months of launch: The ideal journey ends with a product form that connects sellers with goGlocal. The redesign created clear pathways and well-timed CTAs, increasing form enquiries and sending higher-quality leads to sales.
The site is live at www.goglocal.live ↗
